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Analytics & Bid Management
Leveraging web analytics data is vital when it comes to optimally managing cost-per-click programs for e-commerce websites. We’re continually working to refine our own methods and systems, but have...
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New Site Launched for Alliance Environmental Group
We’ve launched a new website for one of our oldest (and my favorite!) clients, Alliance Environmental Group. Our new site will help to tactically position to company in a manner that is more aligned...
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Add Some Muscle to Your Marketing Agency
Big Expectations We’ve all come to expect a lot out of the web experiences we have with our favorite brands. We want to browse beautiful, clean sites that offer a wide selection of entertaining content...
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7 Ways To Build Up Your Brand Presence Online – Infographic
Check out our latest article on ClickZ to learn about seven ways you can build up your brand presence online without relying solely on SEO. The post 7 Ways To Build Up Your Brand Presence Online –...
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Penguin 3.0 is Coming: Penguin-Proofing Your SEO Strategy
After releasing two Penguin updates within approximately four months of each other in 2013, rumors of Google releasing a third update in 2014 are a-buzz within the SEO community. If your site was...
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Content’s Been Crowned King of the SEO World, What Now?
In the past two years, SEO and the digital marketing industry in general, have changed drastically. The standards for determining high-quality SEO have totally shifted and what worked before doesn’t...
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Should You Be Advertising on Facebook? Does it Even Work?
In a recent Wall Street Journal article, both Ford and Coca-Cola endorse the benefits of advertising on Facebook, saying that they’ve found value in the venture overall. Ford even went a step further,...
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Panda-monium: 5 Tips for Thriving in the Face of Panda 4.0 Update
The Great Panda Panic Call it the Great Panda Panic. The Big four point oh. Google’s Panda 4.0 is here, and many businesses are concerned about how it might affect their ranking within the search...
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Prioritize and Optimize: Why Optimizing Your Website Needs to Be an Urgent...
If the goal of your website is to attract as many customers as possible to your business, then it’s important to make sure that any person who visits your site – regardless of the device they choose to...
View ArticleEvergreen or Topical Content: Which Works Best?
In today’s business world, everyone has a blog. Whether you use it for inbound marketing, content marketing, SEO, building brand authority, or all of the above, blogging is an integral part of how...
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